BACKGROUND
I am a seasoned design professional with 10+ years of experience in Product Design, and another 10+ years in Brand Direction and team management. I began my career as a licensed commercial architect, but changed paths to pursue a life-long interest in graphic and product design. I returned to the architectural industry years later at the request of Mithun Architects CEO to manage their brand as they expanded their practice. After six years I transitioned again to product design in the ad tech industry. My most recent position is that of Director, Product Design for Yahoo.
Yahoo runs a multi-billion dollar business across their Demand Side Platform (advertiser) and Supply Side Platform (publisher). As the Director of Product Design for Yahoo's SSP, I managed a globally distributed team of UX/UI designers in the US and Israel. Together we collaborated closely with product, business, engineering and marketing teams spread throughout the world. Yahoo Ad Platforms is a simplified suite of intelligent advertising and publishing solutions that deliver ads to an audience of over 900 million people who visit their premium sites and products every month.