RESUME

SUMMARY

Detail-oriented and outcomes driven with extensive experience and a wealth of knowledge in delivering impactful solutions in product design, leading cross-functional design teams, and driving strategic vision. Adept at leveraging a solid understanding of general development processes, technologies, and frameworks within an iterative agile development environment. Strong communicator with an acuity for tailoring messaging to diverse audiences, including senior leadership. Reliable and balanced leader, directing and mentoring multi-functional UX teams, attracting and retaining a diverse range of talented designers, and guiding professional growth. Expertise developing and maintaining component-based atomic design systems.

Areas of expertise:

EXPERIENCE

MealTicket - Product Design Director, Contract
2023 - 2024

The nation’s food distribution network is a highly intricate system. Meal Ticket simplifies this complexity by delivering tailored SaaS solutions such as CRM, Performance Tracking, Marketing, Data Insights, and Trade Show Operations. As a leader in foodservice innovation, Meal Ticket empowers businesses with seamless enterprise platform integration.

Key Duties

Work with engineering to effectively implement design revisions without impacting performance.
Spearheaded UI refresh across multiple platforms, unifying the user experience for diverse solutions.
Defined and executed a comprehensive design strategy tailored to distinct user roles and personas.
Advocated for design excellence, aligning leadership, product, sales, marketing, and engineering teams on a shared vision.
Led cross-platform Information Architecture redesign, enhancing usability and scalability.
Proactively identified and resolved user pain points, improving overall platform functionality.
Collaborated with engineering teams to ensure seamless implementation of design updates without compromising performance.

Yahoo, Inc. - Director, Product Design | User Experience | Supply Side Platform (SSP)
2021 - 2023

Directed a team of UX/UI product designers in the US and Israel. Collaborated with product, sales, business, engineering, and marketing teams spanning the globe to deliver intelligent advertising and publishing solutions to a massive audience. Served a broad user base of 900M+ each month: Yahoo’s ad platforms consists of a Demand Side Platform (DSP - advertiser) and SSP (publisher), generating a multi-billion-dollar business.

Key Duties

Streamlined multiple platforms to deliver a seamless and cohesive customer experience.
Enhanced UX by creating optimized and intuitive workflow patterns for Owned and Operated and 3P publishers.
Increased revenue growth by designing competitive features and solutions enhancing ease and profitability when working with Yahoo Ad Platforms.
Cultivated relationships with leadership, design, research, product, sales, marketing, and engineering teams to improve productivity and customer satisfaction.
Established and maintained a component-based Design System to ensure quality and consistency, while training stakeholders on application.
Built, mentored and motivated design team, encouraging personal and professional growth, and sharing industry insights and perspectives to foster excitement and engagement.
Leveraged knowledge of industry trends and presented upper management with recommendations on product and feature enhancements through user-tested prototypes.
Ensured quality assurance through the design and development process, maintaining clear communication.
Facilitated cross-departmental collaboration and communication to drive innovation and optimize results.

Verizon Media - Director, Product Design | User Experience
2017 - 2021

Played a pivotal role in leading the product design and UX efforts, executing on strategic vision. Supported Verizon acquisition of Yahoo and AOL to form Oath, Inc.; oversaw the integration of design processes and teams across brands. Worked with cross-functional teams to drive development of intuitive and user-friendly products across multiple platforms. Streamlined design processes, fostered collaboration among teams, and enhanced the overall customer experience.

Key Duties

Championed and led the UX consolidation and migration of Ad Platforms to ensure seamless transitions and improve the user experience during the rebranding efforts from Oath to Verizon Media.
Maintained revenue stream during transition by developing and implementing strategic design solutions.
Raised team morale during a period of corporate restructuring by prioritizing open communication, transparency, and supporting professional growth and development.
Served as a key member of the Design Council, advocating for the interests of approximately 250 designers spread across 44 teams worldwide, ensuring team voices were heard and accounted for.
Drove the effort to create an Atomic Design UX design system that ensured consistency and quality across all platforms, while promoting scalability and facilitating collaboration among design teams.
Traveled to Israel, Ukraine, and offices in the US, to coordinate with product, UX, and engineering teams, facilitating the strategic vision of the ad platforms, driving innovation, building relationships and optimizing results.

AOL Ad Tech - Director, Product Design
2014 - 2017

Propelled Vidible design team through acquisition by AOL and the subsequent merger of video syndication platform with video monetization platform being built in Tel Aviv. Traveled to Israel to coordinate with product and engineering teams and build the UX design team to support the new platform.

Key Duties

Established the design vision for the platform. Worked closely with stakeholders to gain consensus.
Led a team of designers in consolidating two video syndication exchange platforms.
Streamlined workflows for users while rebranding the platform.
Implemented custom features such as an App Builder tool for third-party content creators and publishers.
Developed multiple publisher tools for video syndication, live streaming, and video playlist monetization.
Built a fully functional UX design team in Tel Aviv to support the new platform.

Vidible, Inc. - Creative Director
2013 - 2014

Served as the sole design resource for the innovative video exchange platform that enabled content creators, publishers, and advertisers to monetize video content efficiently. Led the development of a corporate rebrand and supported strategic vision until the acquisition of Vidible by Aol.

Mithun Architects - Brand Director
2006 - 2013

Reported directly to the CEO and board of directors. Created an integrated team to push the boundaries of high-performance design. Developed and implemented corporate brand standards across mediums, ensuring consistency of collateral materials.

Blackfin Technologies - Creative Director
2000 - 2006

Directed creative teams in building innovative and effective digital solutions for tech companies. Executed comprehensive branding strategies for clients across various industries, designing everything from websites to identity packages. Reporting directly to the CEO, played an instrumental role in the company's continued growth and success.

EDUCATION & PROFESSIONAL AFFILIATION

Bachelors of Arts in Architecture - University of Washington

Licensed Architect in Washington State

Leadership in Energy and Environmental Design (LEED) Accredited Professional

Design Leadership Forum — Seattle Chapter Member